7 Lesser-Known Factors That Affect Your Search Rankings

7 Lesser-Known Factors That Affect Your Search Rankings

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7 Lesser-Known Factors That Affect Your Search Rankings Your Google search rankings are a product of hundreds of ranking factors interacting with each other, and sometimes in complicated ways. Because Google doesn’t explicitly publish its search ranking algorithms or document its evaluation criteria (beyond the basics outlined in its search quality rater guidelines), it’s on…

Should You Be Using Accelerated Mobile Pages (AMPs)?

Should You Be Using Accelerated Mobile Pages (AMPs)?

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Should You Be Using Accelerated Mobile Pages (AMPs)? In search engine optimization (SEO), there’s a fairly even split between the subjective value of your site (including its trustworthiness and quality), and its objective performance (which usually boils down to technical factors). Some tactics, like accelerated mobile pages (AMPs), straddle that line. Google AMPs are a…

Is Your SEO Competition Too Crowded? Here Are 7 Ways to Gain An Advantage

Is Your SEO Competition Too Crowded? Here Are 7 Ways To Gain An Advantage

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Is Your SEO Competition Too Crowded? Here Are 7 Ways to Gain An Advantage Search engine optimization (SEO) isn’t new anymore. People have been working to increase their rankings in search engines since, well, search engines started gaining popularity. Today, thousands of firms have dedicated themselves to helping clients rise through the organic search rankings,…

Facial Recognition Could Drive the Next Online Marketing Revolution: Here's How

Facial Recognition Could Drive The Next Online Marketing Revolution: Here’s How

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Facial Recognition Could Drive the Next Online Marketing Revolution: Here’s How Have you picked up the latest iPhone? It comes equipped with something called Face ID technology, which includes sensitive cameras and sensors to detect unique facial structures associated with the person using the device. Currently, its most popular and practical function is as a…

Is Your Website Content Helping Or Hurting Your Online Marketing Campaign?

Is Your Website Content Helping Or Hurting Your Online Marketing Campaign?

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Is Your Website Content Helping Or Hurting Your Online Marketing Campaign? Content marketing has become more popular than ever since its rise to prominence after Google’s “Panda” update back in 2011. Website content can be highly valuable, and crucial for many independent online marketing strategies, but some people have come to see content as purely…