7 Lesser-Known Factors That Affect Your Search Rankings

7 Lesser-Known Factors That Affect Your Search Rankings

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7 Lesser-Known Factors That Affect Your Search Rankings Your Google search rankings are a product of hundreds of ranking factors interacting with each other, and sometimes in complicated ways. Because Google doesn’t explicitly publish its search ranking algorithms or document its evaluation criteria (beyond the basics outlined in its search quality rater guidelines), it’s on…

Should You Be Using Accelerated Mobile Pages (AMPs)?

Should You Be Using Accelerated Mobile Pages (AMPs)?

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Should You Be Using Accelerated Mobile Pages (AMPs)? In search engine optimization (SEO), there’s a fairly even split between the subjective value of your site (including its trustworthiness and quality), and its objective performance (which usually boils down to technical factors). Some tactics, like accelerated mobile pages (AMPs), straddle that line. Google AMPs are a…

Is Your SEO Competition Too Crowded? Here Are 7 Ways to Gain An Advantage

Is Your SEO Competition Too Crowded? Here Are 7 Ways To Gain An Advantage

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Is Your SEO Competition Too Crowded? Here Are 7 Ways to Gain An Advantage Search engine optimization (SEO) isn’t new anymore. People have been working to increase their rankings in search engines since, well, search engines started gaining popularity. Today, thousands of firms have dedicated themselves to helping clients rise through the organic search rankings,…